Reddit for brands: the platform you're ignoring (but your audience isn't)
Two million Dutch people use Reddit monthly. Google and ChatGPT source answers from it. Your audience is already there — here's how to reach them without getting banned.
Read moreVibe coding: when marketers stop waiting for developers
AI tools let marketers build working prototypes in hours instead of sprint cycles. Bad ideas die fast. Good ideas get evidence instead of PowerPoint slides.
Read moreThe click is dying: what you should actually measure instead
Of every 1,000 EU Google searches, only 360 lead to a website. AI search is eating your traffic. Here's what to track instead — and why clicks were always the wrong metric.
Read moreGEO and the real question about content
GEO doesn't change the rules — it exposes them. If your content says the same thing as everyone else, just better-written, you're still saying the same thing. AI notices.
Read moreWhy your content strategy needs video (and why text alone is costing you)
Text is saturated. AI synthesizes it. Video — especially quality video — is still rare. 80% of users retain information better from video. The gap is widening.
Read moreAI mentions are your new vanity metric (here's what actually matters)
"We got mentioned in ChatGPT!" sounds impressive. It's also probably useless. A customer you own beats a mention you don't. Here's what to measure instead.
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